Visual Merchandising
This course equips students with the essential skills and knowledge to create compelling retail environments. It covers everything from basic principles to advanced techniques, ensuring that students are ready to enhance the shopping experience and drive sales through effective visual presentation.
- 6 Months / Onsite + Online
- Eligibility: Basic Design Knowledge
Overview
The course includes a thorough introduction to visual merchandising, elements and principles of space design, and the types of retail environments. Students will study trends analysis and forecasting, display techniques, signage, prop tools, and materials.
The curriculum also covers design methodology, branding, brand management, consumer behavior, services in visual merchandising, lighting, renovation projects including budgeting, and designing branded garment showrooms.
Career Opportunities
Graduates can pursue careers as visual merchandisers, retail display designers, brand managers, showroom designers, and retail consultants. Opportunities are available in retail stores, design firms, marketing agencies, and as freelance consultants, providing services to enhance brand presentation and consumer engagement.
Program Learning Outcomes
- Master the elements and principles of space design and their application in various retail environments.
- Develop skills in trend analysis, forecasting, and the use of display, signage, and props.
- Understand branding, brand management, and the differences between branded and non-branded retail spaces.
- Gain insights into consumer behavior, lighting design, and executing renovation projects within a budget.
- Apply design methodology to create compelling visual merchandising displays that enhance the shopping experience.
Curriculum
| Subjects |
|---|
| Introduction to Visual Merchandising |
| Elements and Principles of space design |
| Type of retail |
| Trends analysis & forecasting |
| Display, Signage, Prop tools, Materials of the trade |
| Design methodology in Visual Merchandising |
| Branding |
| Difference between brand and non-brand |
| Brand management |
| Consumer’s behaviour |
| Services in Visual Merchandising |
| Lighting |
| Renovation in including budget project |
| Branded garment showroom |
Contact us
4th Floor, Sindhudurg Bhavan, RTO Road, Suresh Nagar, Andheri (W), Mumbai – 400053
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.
Scholarship Program
Scholarship opportunities at NSDA range from partial scholarships covering some tuition fees to full scholarships for the entire duration of studies. Most scholarships focus on tuition fees and are awarded based on specific criteria. The final decision on scholarships rests with the Trust.