VISUAL MERCHANDISING
Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales by making a store stand out and attracting shoppers.
Objectives of Visual Merchandising
Attracting the attention of passers-by and enticing people to enter a store is the number one aim of great visual merchandising. But how do you do it?
Your store’s display window is the first thing people see, and it can be a deciding factor in whether a customer enters the store or not. One of the most crucial visuals that will define your shop is a powerful retail window design.
Great window graphics create a story, something customers can relate to, and elicit a positive experience from the get-go. This isn’t limited to seasonal displays, nor props. Incorporating artistic installations, using striking graphics, lighting and even video displays all work together to create a unique feeling. There are dozens of possible applications for window designs, in-store and outside of it, and Contra Vision’s one-way vision window graphics can help you make the most out of your
promotional space.
The art of capturing attention through visual appeal has its own principles, but it all comes down to one thing: creating an amazing experience that encourages a purchase. This leads us to goal number two: to create a beautiful and positive ambience in-store that makes customers feel good by being in it.
Visual merchandising doesn’t only help a store attract customers: it helps increase sales and gives customers a good reason to come back again, whilst giving your business a competitive advantage. This is why visual merchandising is so important.
Benefits of visual merchandising
The potential advantages of visual merchandising are numerous, starting with increasing the number of customers who notice and subsequently enter your retail business.
The ensuing effect is increased profit. Visual merchandising that is effective and well-designed can have a significant and beneficial impact on store sales.
And perhaps the biggest benefit of clever visual merchandising is that it could help get the most value out of products that would be hard to market any other way. For instance, a ferry bus wrap promoting a TV show can increase audience awareness and impact the number of viewers significantly.